• George Kajaia

What Alternatives Might Google's Search Engine Have?

Updated: Apr 29

Google is the most popular search engine today. Two-thirds of web searches are conducted on its platform. Therefore most search marketers only focus their efforts on Google.

Google and search are basically synonymous at this point. There are new competitors trying to give Google a run for its money. But they capture insignificant attention because they are focused on enhancing the search algorithm.

I think this is a wrong strategy because users already get good quality search results through Google service. The main finding is that users want the share of revenue that Google receives.

There are various ways in which users make money such as affiliate marketing, Google ads and so on.

But we are talking about generating other funds. Users who watch or click on the ads will not make any profit, but these ads are intended for these users. Instead, these funds flow entirely into the pockets of the "intermediaries". In doing so, Google has created the wrong mechanism for redistributing funds.

It is not possible to transfer money to a viewer in a non-digital physical space: you cannot determine who saw the ad. This method is also used in the digital space today, where we already determine who watched / clicked on the ad. But we do not share the profits.

Funds should also be redistributed to those whose information appears in organic search.

Sooner or later people will realise that Google is not as powerful and fair as it seems. Healthy competition is possible if we follow the strategy I mentioned. And it’s a good idea to be prepared for this shift by already having a basic understanding of what to expect in the future.

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